Introduction
This Privacy Policy explains how Should I? (“we”, “us”, or “our”) collects, uses, and protects personal information when you use our website and digital diagnostic tools.
Should I? provides structured decision diagnostics designed to help individuals evaluate complex career and life decisions. This policy applies to all visitors and users of our website and products.
We are based in the United Kingdom but our services may be accessed by users worldwide.
If you have any questions about this policy or about how your data is handled, you can contact us at:
Email: hello@shouldi.tools
Information We Collect
We may collect the following types of information when you interact with our website or products.
Information you provide directly
This may include:
your email address
responses you provide within a diagnostic assessment
feedback you voluntarily submit
any messages you send to us
Diagnostic responses are used to generate your assessment result.
Payment information
Payments are processed securely through Stripe. We do not store or process your full payment card details ourselves.
Stripe may collect payment and billing information necessary to complete your transaction.
Technical information
When you visit the website, certain technical information may be collected automatically, including:
IP address
browser type
device type
pages visited
approximate geographic location
This information is used for website security, analytics, and service improvement.
How We Use Your Information
We use personal information for the following purposes:
to deliver the diagnostic service you purchased
to generate and send your assessment results
to communicate with you about your purchase or use of the service
to improve our diagnostics and website experience
to understand how users interact with the product
to respond to enquiries or feedback
We may also send occasional emails about product updates or related tools where users have opted in or where it is appropriate based on an existing purchase.
You can unsubscribe from marketing emails at any time.
Legal Basis for Processing (GDPR)
Where UK or EU data protection law applies, we rely on the following legal bases for processing personal data:
Contractual necessity
Processing required to deliver the diagnostic service you purchased.
Legitimate interests
Improving the product, analysing usage patterns, and maintaining website security.
Consent
Where you choose to subscribe to marketing communications.
Third-Party Services
We use a small number of trusted third-party service providers to help operate the website and deliver our services. These providers may process limited personal data on our behalf where necessary to perform their services.
Key providers include:
Stripe – payment processing and secure transaction handling.
We may also use third-party service providers for functions such as:
delivering the diagnostic experience
sending transactional emails such as purchase confirmations and report delivery
managing email communications where users choose to receive updates
website analytics and performance monitoring
These service providers process personal data only as necessary to provide their services and are required to comply with applicable data protection laws.
We do not sell or rent personal data to third parties.
International Users
Our services are operated from the United Kingdom but may be accessed by users located in other countries.
Where personal data is transferred outside the UK or European Economic Area, we rely on appropriate safeguards provided by our service providers to ensure an adequate level of protection.
Data Retention
We retain personal information only for as long as reasonably necessary to operate the service and improve the product.
This may include:
maintaining records of purchases
retaining diagnostic responses for analysis and product improvement
storing contact details for communication with users
Users may request deletion of their personal data at any time by contacting us.
Your Rights
Depending on your location, you may have rights regarding your personal data, including the right to:
request access to the personal data we hold about you
request correction of inaccurate information
request deletion of your personal data
object to certain types of processing
To exercise these rights, please contact us at hello@shouldi.tools
Cookies
Our website may use cookies or similar technologies to:
understand how visitors use the site
improve website performance
support analytics
Further details may be provided in our Cookie Policy.
. Data Security
Our website may use cookies or similar technologies to:
understand how visitors use the site
improve website performance
support analytics
Further details may be provided in our Cookie Policy.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes to the product, technology, or legal requirements.
The most recent version will always be published on this page.
. Contract
If you have any questions about this Privacy Policy or how your data is handled, please contact:
Email: hello@shouldi.tools
Location: United Kingdom
Contact: hello@shouldi.tools
© Should I? | Operated from the United Kingdom